Project:
It’s about U.
Client:
Upowr
Services:
Creative direction / Design / Campaign launch
Campaign 01 – B2C: Empowering the energy transition
UPowr is a clean energy platform connecting customers with solar, battery, and EV charging solutions through an integrated digital system.
Created as a brand awareness campaign, the project used a series of 3D animated objects across TVC and digital advertising to translate complex energy systems into a more accessible visual language.
Centred around the line “U have the power”, the campaign focused on personal agency and a more optimistic approach to clean energy — balancing technological clarity with a human tone through motion, repetition, and simplified form.
Campaign 02 — B2B: Connecting the clean energy ecosystem
Designed to connect with businesses and entrepreneurs, the B2B campaign positioned UPowr as more than a technology platform — but as a partner in the clean energy transition.
The campaign translated complex business opportunities into a clear and compelling message: by partnering with UPowr, businesses could help their customers move towards sustainable energy solutions while creating new opportunities of their own.
