Services:

Art Direction / Design / Creative Direction (Photography & Film)

Developed for LEGO's Christmas campaign, the creative concept celebrated children's imaginations and the endless possibilities of play. Inspired by the idea that every LEGO creation begins with an idea, the campaign brought children's dreams to life through playful builds, vibrant photography, and hand-drawn illustrations.

Delivered across film and print, the campaign combined colourful gradients, doodled elements, and portrait photography to create an energetic visual world. My role included art direction, design, and creative direction across both the photography and video shoots.

Agency: UM Agency